Create free trials to attract new clients

Free trials are one of the most effective ways to get new clients through the door. Clovo lets you create trial products that give potential clients a taste of your studio at no cost, making it easy for them to take the first step.

What is a trial?

A trial is a free product that gives a client access to a limited number of classes over a set period. Trials are automatically restricted to clients who have never purchased from your studio before, ensuring they’re always reserved for genuine newcomers.

Trials vs. introductory offers

The key difference is price: trials are always free, while introductory offers can be set at any price point (including discounted rates). Both are restricted to new clients only. Use a trial when you want to completely remove the financial barrier, and an introductory offer when you want to offer a discounted paid experience.

Creating a trial

1. In Clovo Studio, go to Products > Trials.
2. Click Add Trial.
3. Set the number of classes the trial includes (e.g. 1, 2, or 3).
4. Set the expiry period — how many days the client has to use their trial classes from the moment they claim it.
5. Choose which classes the trial provides access to.
6. Save your trial.

Tips for effective trials

• Keep it short — 1-2 classes with a 7-14 day window creates urgency without being restrictive
• Give access to your best classes — let trial clients experience what makes your studio special
• Follow up personally — reach out after their trial to ask how it went and offer a membership or pack
• Promote it everywhere — share your trial on social media, your landing page, and at local events