Create introductory offers for new clients

Clovo makes it possible to offer introductory deals to new clients. Introductory offers are a great way to bring new clients through the door — either as a free short-term trial or a discounted first purchase that lets them experience your studio before committing to a full membership or credit pack.

What is an introductory offer?

An introductory offer is a special product that is only available to clients who haven’t purchased from your studio before. Once a client has made any purchase, introductory offers are no longer visible to them. This ensures the deal is genuinely reserved for newcomers.

Creating an introductory offer

1. In Clovo Studio, go to Products.
2. Create a new credit pack or membership plan as you normally would.
3. Enable the Introductory offer option. This marks the product as available only to new clients.
4. Set your pricing — you might offer a discounted rate, a limited number of credits, or even a free trial period.
5. Save the product.

Tips for effective introductory offers

• Keep the barrier low — a free or heavily discounted first visit removes the risk for new clients
• Set a short expiry — encourage new clients to try your classes quickly rather than sitting on the offer
• Limit the credits — 1-3 classes is usually enough for a new client to decide if your studio is right for them
• Have a follow-up plan — make sure you’re ready to convert trial clients into paying members