Avg Spend per Customer Report

The Avg Spend per Customer report shows how much each paying customer has spent on average during the past 30 days.

Where To Find It

Open Reporting, then select Avg Spend per Customer.

Why This Report Matters

This report gives you a simple monthly read on customer value. It helps you understand whether revenue is being driven by more paying customers, larger purchases, or both.

Use it when you are reviewing pricing, promotions, membership uptake, or the impact of a new product or offer.

How To Read It

• Average spend per paying customer is the headline number.
• Paying customers shows how many unique customers made successful payments in the window.
• Successful payments shows the number of successful payment records counted.
• Total captured revenue shows the revenue included in the average.
• Average transaction helps show whether the month is being lifted by transaction size or customer count.
• Busiest revenue day highlights the strongest payment day in the window.

What The Number Means

A higher average can mean customers are buying higher-value products, purchasing more often, or renewing larger memberships. A lower average can happen when more new customers are buying lower-cost intro products, or when total revenue has softened.

Read this report beside New Customer Acquisition and Customer Lifetime Value. Acquisition tells you whether new customers are arriving, while lifetime value shows how customer value is building over the whole relationship.

How Clovo Calculates It

Clovo totals successful, paid, non-refunded customer payments created during the past 30 days, then divides that total by the number of unique paying customers.

The report compares the current 30-day average with the previous 30-day average. Deleted, purged, and non-customer accounts are excluded.