Cohort Retention Report

The Cohort Retention report shows whether recent groups of new recurring members are staying active after joining.

Where To Find It

Open Reporting, then select Cohort Retention.

Why This Report Matters

Cohort retention helps you understand the quality of early member experience. Instead of looking at all members together, it groups new recurring members by the month they joined and checks how each group holds on over time.

This is useful when you want to know whether newer members are settling in, whether onboarding changes are working, or whether retention has shifted between recent months.

How To Read It

• Average 30-day retention shows the average 30-day retention across cohorts old enough to measure.
• Average 60-day retention and Average 90-day retention show longer-term retention where enough time has passed.
• Latest vs prior cohort compares the latest measurable cohort with the one before it.
• Cohort matrix shows each monthly cohort, how many members joined, and the 30, 60, and 90-day retention checkpoints.

Some cells may show a blank value if the cohort is not old enough to measure yet.

What The Number Means

Higher retention means more new recurring members are staying active after joining. Lower retention suggests members may be dropping away early, which can point to onboarding, schedule fit, pricing, engagement, or expectation-setting issues.

The 30-day checkpoint is useful for early warning. The 60 and 90-day checkpoints show whether members continue to hold after the first few weeks.

How Clovo Calculates It

Clovo groups recurring, non-trial memberships by the month they were created, then checks whether each membership was still active 30, 60, and 90 days after the cohort start.

The report looks across the most recent six monthly cohorts. Cohorts that are too new to reach a checkpoint are left unmeasured for that checkpoint.