Reporting in Clovo

Reports help you understand what is happening across your studio without needing to build your own spreadsheets. Each report is designed to answer one clear business question, then show the numbers that explain the answer.

To view reports in Clovo, open Reporting from the dashboard navigation, then select the report you want to read. Most reports focus on the past 30 days and compare that period with the previous 30 days. Where a report uses a different comparison, the article explains it.

Available Reports

• Churn Rate
• Popular Instructors
• Member/Casual Ratio
• Avg Spend per Customer
• Avg Visits per Customer
• Avg Fill Rate per Class
• New Customer Acquisition
• Cancellations & No-Shows
• Monthly Recurring Revenue
• Customer Lifetime Value
• Cohort Retention

How To Read Report Trends

The main number gives you the current signal. The comparison chip shows whether that signal has moved up, down, or stayed steady against the comparison period. A movement is not automatically good or bad on its own. For example, higher new customer acquisition is usually positive, while higher churn usually needs a closer look.

Use reports together when possible. Acquisition shows whether new people are arriving, visits show whether they are building a habit, retention shows whether they stay, and revenue reports show what that activity is worth.