New Customer Acquisition Report

The New Customer Acquisition report shows how many new customers joined your studio during the past 30 days.

Where To Find It

Open Reporting, then select New Customer Acquisition.

Why This Report Matters

Acquisition tells you whether the top of your customer funnel is moving. It helps you understand whether campaigns, referrals, events, intro offers, or local demand are bringing new people into the studio.

New customers are only one part of the story. The best signal is acquisition plus engagement and retention: are people joining, visiting, and staying?

How To Read It

• New customers shows how many customer accounts were created in the current 30-day window.
• Previous 30 days shows the comparison count from the prior window.
• Daily average shows the average number of new customers per day.
• Busiest sign-up day highlights the day with the strongest new-customer activity.

What The Number Means

An increase usually means your studio is attracting more new people. A decrease may reflect seasonality, quieter campaigns, local market conditions, or a need to review acquisition channels.

If acquisition is strong but visits or retention are soft, focus on the first experience, onboarding, and follow-up. If acquisition is low but retention is strong, your studio may benefit from more top-of-funnel activity.

How Clovo Calculates It

Clovo counts customer accounts created during the past 30 days and compares that with the previous 30 days.

Staff accounts, deleted users, and purged accounts are excluded.