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Clovo

Add introductory pricing to an existing membership offer

Tobias Gundry

Updated

To offer introductory pricing on a membership you already sell, create a replacement plan and deactivate the original. Introductory pricing must be set when a plan is created.

Existing members stay on their original membership, with the same pricing, billing and inclusions. Deactivating the original plan stops new purchases; it does not cancel their memberships or give them introductory pricing.

1. Create the replacement plan

  1. Go to Products → Plans and select Add Plan.
  2. Copy the original plan’s name, description, inclusions and contract terms into the new plan. Set Price to the normal ongoing amount and choose the same Billing period.
  3. Turn on Introductory pricing. Enter the Introductory price and Introductory length. For example, a weekly plan with a length of 3 charges the introductory price for the first three weeks, then the normal price automatically.
  4. Review What a new member pays, explain the offer in the description, and select Create.
A new membership plan with a normal price of $45 weekly and an introductory price of $25 for the first three weeks

Introductory plans become read-only once created and cannot use Automatic pause. See Set up introductory pricing for more detail.

2. Stop selling the original plan

Once the replacement is ready to purchase, open the original plan under Products → Plans, select Deactivate, and confirm. Deactivation cannot be undone.

A membership plan row changing from Active to Deactivated

New purchases now use the replacement plan and receive its introductory pricing. The original is no longer for sale in the client app or on your landing page, while existing members continue as before. Update any purchase links you share to point to the replacement.

Existing members can choose to cancel under their current terms and buy the replacement as a new membership to receive the offer. You do not need to move or cancel anyone’s membership for this change.

Still need a hand?

Our Australian support team is happy to help. Email us at hello@clovo.au.