Check whether clients are building a habit with the Visits per Customer report

The Avg Visits per Customer report shows how often active customers are booking and attending classes across the past 30 days.

Where To Find It

Open Reporting, then select Avg Visits per Customer.

Why This Report Matters

Attendance habits are one of the clearest signals of engagement. Customers who visit regularly are more likely to build a routine, keep using their purchases, and stay connected to the studio.

This report helps you see whether customers are booking occasionally or building a consistent practice.

How To Read It

• Average booked visits per active customer is the average number of booked visits per customer in the window.
• Booked visits shows total non-cancelled customer bookings counted.
• Checked-in visits shows how many of those bookings turned into check-ins.
• Active customers shows the number of customers included in the average.
• Show-up rate shows the share of bookings that became check-ins.
• Busiest bookings day highlights the day with the most booking activity.

What The Number Means

A higher average usually means stronger engagement. A lower average can suggest customers are not building a regular habit, or that the timetable is not matching demand.

Watch the show-up rate as well as the booking average. High bookings with low check-ins may point to attendance friction, reminder issues, late cancellations, or no-shows.

How Clovo Calculates It

Clovo counts customer bookings from scheduled classes that were not cancelled in the past 30 days, then divides those bookings by the number of unique active customers.

The secondary check-in read shows how many of those bookings became recorded arrivals.