Reporting
13 articles
Answer questions about your clients with Client Insights
Explore attendance, memberships and spending to answer questions about your clients, then save or export the results.
· Client Management
Answer questions about your studio with Clovo reports
Reports help you understand what is happening across your studio without needing to build your own spreadsheets. Each report is designed to answer one clear business question, then show the numbers that explain the answer.
Check whether clients are building a habit with the Visits per Customer report
The Avg Visits per Customer report shows how often active customers are booking and attending classes across the past 30 days.
Find out how full your classes actually run with the Fill Rate report
The Avg Fill Rate per Class report shows how efficiently your available class spots are being used.
Find where booked places are being lost with the Cancellations & No-Shows report
Read the Cancellations & No-Shows report: what its 30-day window really covers, why the 24-hour late-cancel split is not your penalty policy, and what the Leakiest classes list leaves out.
Know what your memberships bring in each month with the Recurring Revenue report
The Monthly Recurring Revenue report estimates the current monthly value of your active recurring subscriptions.
See what each client spends with you every month with the Spend per Customer report
The Avg Spend per Customer report shows how much each paying customer has spent on average during the past 30 days.
See whether new members are sticking around with the Cohort Retention report
The Cohort Retention report shows whether recent groups of new recurring members are staying active after joining.
See which instructors your clients book with the Popular Instructors report
The Popular Instructors report shows which instructors are drawing the strongest booking activity. It helps you understand where demand, class energy, and customer loyalty are showing up in the timetable.
Spot members leaving before it shows in your revenue with the Churn Rate report
The Churn Rate report measures the recurring memberships cancelled in the past 30 days against the member base you started that window with, counted from the day each member asked to leave.
Track how many new clients joined this month with the New Customer report
The New Customer Acquisition report shows how many new customers joined your studio during the past 30 days.
Understand how your clients prefer to pay with the Member/Casual Ratio report
The Member/Casual Ratio report shows how your active customers are choosing to pay for classes. It compares member, pack, and direct-purchase behaviour across the past 30 days.
Work out what a client is worth over their whole time with you
The Customer Lifetime Value report shows the average amount a paying customer has spent across their whole relationship with your studio.