Answer questions about your studio with Clovo reports
Tobias Gundry
Updated
Reports help you understand what is happening across your studio without needing to build your own spreadsheets. Each report is designed to answer one clear business question, then show the numbers that explain the answer.
To view reports in Clovo Dashboard, open Growth → Reporting, then select the report you want to read. The Growth navigation appears for Setup and Owner. Other staff with dashboard access can open Reporting directly; Finance is not required to read reports.
Most reports focus on the past 30 days and compare that period with the previous 30 days. Where a report uses a different comparison, the article explains it.
Available Reports
- Churn Rate
- Popular Instructors
- Member/Casual Ratio
- Avg Spend per Customer
- Avg Visits per Customer
- Avg Fill Rate per Class
- New Customer Acquisition
- Cancellations & No-Shows
- Monthly Recurring Revenue
- Customer Lifetime Value
- Cohort Retention
How To Read Report Trends
The main number gives you the current signal. The comparison chip shows whether that signal has moved up, down, or stayed steady against the comparison period. A movement is not automatically good or bad on its own. For example, higher new customer acquisition is usually positive, while higher churn usually needs a closer look.
Use reports together when possible. Acquisition shows whether new people are arriving, visits show whether they are building a habit, retention shows whether they stay, and revenue reports show what that activity is worth.
Related articles
Find where booked places are being lost with the Cancellations & No-Shows report
Read the Cancellations & No-Shows report: what its 30-day window really covers, why the 24-hour late-cancel split is not your penalty policy, and what the Leakiest classes list leaves out.
Spot members leaving before it shows in your revenue with the Churn Rate report
The Churn Rate report measures the recurring memberships cancelled in the past 30 days against the member base you started that window with, counted from the day each member asked to leave.
Answer questions about your clients with Client Insights
Explore attendance, memberships and spending to answer questions about your clients, then save or export the results.
Work out what a client is worth over their whole time with you
The Customer Lifetime Value report shows the average amount a paying customer has spent across their whole relationship with your studio.