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Send announcements to all your clients quickly and easily

Have you ever wanted to get an important message out to your clients quickly? Announcements in Clovo allow you to send a short message by email and push to your entire client base.

If the message isn’t for everybody, you can select which clients get the announcement.

Additionally you can make announcements only to members booked in specific openings or active customers of specific packs and plans.

How to send an announcement to all clients

To send an announcement, you can go to Operations > Announcements from Clovo on the desktop.

Enter a title and message body for your message. Keep it short, announcements are suitable for short blasts of information to your clients.

Click Continue.

A draft of your announcement will show with an overview of what will be sent. If you’re happy with it, click the send button and your announcement will be sent immediately.

Sending announcements to select clients

Follow the steps above, but click on clients you want to remove from the announcement. By default, all clients will be selected – simply click each client you wish to remove. Clients with a tick will be notified, clients without a tick will not.

Sending announcements to clients booked in an opening

Navigate to the opening in Clovo Desktop, use the Announcement button. The send announcement screen will be presented with only the clients currently booked in this opening.

Sending announcements to customers of a membership plan

In Clovo Desktop, go to Plans under the Products sidebar navigation item. Scroll down to the active subscribers section at the bottom of the screen. Click the Announcement button. The send announcement screen will be presented with only the clients who have an active subscription to this membership plan.

Perfect if you’re planning price changes or restructuring plans.

How are announcements sent?

Because we can’t guarantee all clients will receive a push notification, announcements are always sent by both email and push notification.

Do I need to make an announcement when cancelling a class?

No, Clovo will automatically notify all clients booked in that class of the cancellation as well as processing refunds appropriately.

What if I want to share a lot of information?

Announcements are designed for short timely snippets of information delivered at the right moment. We recommend keeping the content short and to the point with a hard character limit of 1000.

Saved Announcements

When creating a new announcement, you can save the title and message for future use. This is useful if you regularly send the same or similar announcements to your clients, such as weekly reminders, holiday closures, or recurring class updates.

To save an announcement, toggle on “Save for future announcements” before submitting. Only the title and message are saved — recipients are not included, so you can choose different recipients each time you reuse it.

The next time you create an announcement, a “Saved Announcements” dropdown will appear at the top of the form. Select a previously saved announcement to automatically fill in the title and message fields. You can edit the pre-filled content before sending, and toggle the save switch again if you’d like to save the updated version as a new saved announcement.

See which notifications Clovo sends your clients

Clovo automatically keeps your clients informed about changes to their plans, classes, bookings, and payments. Understanding which notifications go out helps you avoid duplicating communications.

Notification channels

Clovo sends notifications via email and push notifications in the Clovo app. Clients can manage their own preferences within the app.

Booking notifications

  • Booking confirmation — sent when a client books a class
  • Booking reminder — sent before a scheduled class
  • Booking cancellation — sent when a client cancels
  • Class cancelled — sent when you cancel a class with bookings
  • Class time changed — sent when you reschedule a class
  • Waitlist update — sent when a waitlisted client gets a spot

Purchase and payment notifications

  • Purchase confirmation — sent on new membership, pack, or trial purchase
  • Payment receipt — sent after each recurring payment
  • Payment failed — sent when a payment fails
  • Credit pack expiry — sent when a pack is approaching expiry

Membership notifications

  • Membership paused — sent when paused
  • Membership resumed — sent when resumed
  • Membership cancelled — sent when cancelled

Studio communications

  • Announcements — broadcast messages to all clients
  • Custom messages — post-booking or post-purchase messages you’ve configured

To manage your own notifications as a studio owner, see changing what notifications you receive as a studio admin.

Change the billing date of a client’s membership

You can change a client’s billing date for any membership by navigating to the client’s membership in Clovo Studio. This is useful when a client needs their payment date shifted to better align with their pay cycle or other financial commitments.

How to change the billing date

  1. In Clovo Studio, go to the client’s profile.
  2. Find their active membership under their products.
  3. Click into the membership details.
  4. Look for the billing date option and update it to the new date.
  5. Save your changes.

What happens when you change the date

  • The client’s next payment will be charged on the new date you’ve set
  • All future recurring payments will follow the new billing cycle
  • The client’s access and booking allowances remain unaffected — they can continue using their membership as normal
  • The client will be notified of the billing date change

When to change a billing date

Common reasons include aligning with a client’s pay cycle, resolving a failed payment by moving to a date when funds are available, or accommodating a client returning from a pause. If you need to stop billing entirely, consider pausing the membership or cancelling it instead.

How to accept direct bookings and payments for classes without requiring a pack or membership

Most fitness businesses offer their services in the form of either memberships with recurring payments or credit packs with a number of allowed visits.

But there may be cases you want to sell a single class directly. Clovo now gives your business this capability with Direct Purchase.

Direct purchases are a great option for offering an option to walk-ins to your studio, for offering popup classes, or holding one-off events. When enabled, your clients can book and pay in one step for direct purchase enabled classes.

To enable direct purchases, you simply toggle the Direct Payment switch for each class you want to allow to be booked directly, a price field will then appear for you to set the amount you want to charge for that class.

When to enable Direct Purchase

  • When you want to offer walk-ins an easy way to pay that also seamlessly introduces them to your booking and payment apps, increasing the likelihood they’ll become repeat customers.
  • For popups or events

When not to enable Direct Purchase

  • If you don’t like the idea of a new client being able to purchase and attend a one-off without becoming a member in the traditional sense

Enable or disable at any time

If you’ve already created your classes, you can still add Direct Purchase by editing the class and toggling the Direct Purchase switch and entering a price.

You can also disable Direct Purchase at any time by editing the class and toggling Direct Purchase to off.

Note that Direct Purchase does not support bank account direct debit purchases.

Add Clovo to your WordPress website with the Clovo WordPress Plugin

Clovo makes it easy to add your live schedule and product listings to your website. If your website is powered by WordPress, the Clovo WordPress Plugin simplifies the process even further.

What the plugin does

The Clovo WordPress Plugin lets you embed your live class timetable and product listings (memberships, credit packs, and trials) directly into any WordPress page or post using simple shortcodes. The embedded content pulls live data from your Clovo account, so it always stays up to date as you make changes in Clovo Studio.

Installing the plugin

  1. In your WordPress admin, go to Plugins > Add New.
  2. Search for Clovo.
  3. Install and activate the Clovo plugin.
  4. Go to the plugin settings and enter your Clovo Studio Code. You can find this in Clovo Studio under Setup > Integrations. See accessing your studio code for details.

Embedding your timetable

Once the plugin is configured, you can embed your live timetable on any page using the provided shortcode. The timetable will automatically display your upcoming classes based on your schedule in Clovo Studio. For more details, see show your timetable on your website.

Embedding your products

You can also embed your product listings so potential clients can browse your memberships, credit packs, and trials directly on your website. For details on setting this up, see add your products to your website.

Don’t use WordPress?

If your website runs on a different platform, you can still embed your Clovo timetable and products using iframe embed codes. See the timetable and product embedding articles linked above for the universal embed approach.

Enable waitlists to keep your classes operating at full capacity

Waitlists are one of the most important elements of managing a fitness business. Empty spots in classes you are obligated to operate regardless of turn out is revenue you could have generated and customer satisfaction you could have created.

Clovo offers 3 different modes of waitlist.

  1. Automatic – clients are automatically booked, in the order they joined the waitlist, when a space becomes available.
  2. Offer – all waitlisted clients are notified of the opening and the first to book wins.
  3. Manual – most control, least convenience.

Note that each class can have a different waitlist mode selected. So you can choose to have some classes operate an automatic waitlist, with others set to offer or manual modes.

Automatic

This is the typical waitlist style that most are used to. When a class is full, the waitlist will be opened and all clients are able to add themselves to the waitlist instead.

When somebody cancels their place in the class, the waitlist processes and the first person who joined the waitlist is added to the class, so long as their pack or membership still has credit.

If they no longer have credit or they cancel the booking, the place is offered to the next person on the list after them, and so on.

This mode is great for studio staff because it is completely hands off, requiring no input from staff at all. However, a common issue with this kind of waitlist is no-shows. Bookings are often cancelled at the last possible moment, and then next person in the list might not cancel their booking in time if they no longer want the spot.

We recommend starting with this mode and then progressing to ‘Offer’ or ‘Manual’ depending on the evolution of your community and how hands-on your management style is.

Offer

First in, best dressed. The early bird gets the worm. Round robin. You could call this mode by any of these names, but we call it ‘offer’.

When a spot becomes available in a class, the class is first locked to bookings only by those on the waitlist, then each client on the waitlist is notified by email and push notification – the first to respond and place their booking gets the spot.

This waitlist type solves the issues of no-shows that can be seen with automatic waitlists because clients need to explicitly place their booking.

The trade-off compared to automatic is that some clients may feel the process is unfair if they joined the waitlist early but were unable to respond to the notification before another member who may have joined later.

Manual

This option is for those who want fine grained control over their classes and waitlists.

In this mode, when a spot becomes open in a class, the studio staff is notified that the waitlist needs processing. Studio staff will need to choose a client from the waitlist to add to the booking, with information about date/time of joining the waitlist and in what order compared to other clients available.

This is the most hands-on approach to waitlist management offering little automation.

Waitlist FAQs

What happens if a client joins the waitlist with a membership and uses their class allowance before becoming eligible to come off the waitlist?

In general, Clovo gives more leeway to membership customers than credit packs. Membership clients will continue to be booked into their desired class if they come off the waitlist and the credit will be taken from a future period on the assumption that the client’s subscription will be resumed. If this behaviour does not suit your business, please disable waitlists and contact Clovo support.

What happens if a client joins the waitlist with a credit pack and uses their class allowance before becoming eligible to come off the waitlist?

Clients who have joined the waitlist on a credit pack and subsequently used all their credits will not be moved from the waitlist if they become eligible. When the waitlist is processed, the client will be assessed as a candidate for booking into the class based on their position on the waitlist. If they are selected but no longer have credit, their waitlist will be marked as failed, they will not be booked and the waitlist process will continue on to the next person in the list.

In this case, staff and client are both notified of the failure.

If there were no other clients on the waitlist, the waitlist lock will be removed from the opening, and made available for booking by all clients.

In this way, if the client receiving the notification of the failure due to credit pack exhaustion wants to purchase a pack and book the opening, they can providing another client doesn’t beat them to it.

Can I manually move somebody from the waitlist to a class?

Yes, you can choose to move a client from the waitlist into the class at any time, including in the case that doing so would cause an overbooking.

Can I remove somebody from the waitlist?

Yes! You can remove a client from the waitlist without adding them to the class.

The Waitlist Lock

The waitlist lock restricts booking of an opening to clients who are on the waitlist.

Once an opening accumulates a waitlist, the opening will become “Waitlist Locked” when the first cancellation occurs that results in the waitlist being processed. The waitlist lock is particularly important in manual and offer modes, but it is also applied in automatic mode as a safeguard against the class being booked by somebody who wasn’t originally on the waitlist.

You can manually remove the waitlist lock at any time, though it is unlikely you will ever need to do this.

Waitlist Limitations

Additional Profiles

Due to the unlikely nature of not one but two free spots becoming available in a class, at the exact same time, additional profiles cannot join a waitlist.

Super Credits

Super credits cannot be used to join a waitlist.

Change the subdomain of your landing page

Every studio on Clovo gets a landing page as standard. Your landing page lives at a subdomain like yourstudio.clovo.au, and you can change this subdomain at any time to better match your brand name.

How to change your subdomain

  1. In Clovo Studio, go to Setup > Apps.
  2. Find the Landing Page section.
  3. Edit your subdomain to your preferred name.
  4. Save your changes.

Tips for choosing a subdomain

  • Keep it short and memorable — use your studio name or a recognisable abbreviation
  • Avoid special characters — stick to letters and numbers for maximum compatibility
  • Match your brand — use the same name clients would search for on social media

What your landing page includes

Your Clovo landing page displays your studio branding, class timetable, and product listings (memberships, credit packs, and trials). Clients can browse your offerings and make purchases directly from the page without needing to install the app. For more about landing pages, see browser-based bookings and payments with landing pages.

Enable browser based bookings and payments with landing pages

Clovo landing pages are designed to make it easy for potential clients to browse your offerings, book classes, and purchase memberships or credit packs — all from a web browser without needing to install the app.

Why use landing pages?

Landing pages bridge the gap between your marketing and your booking system. When a potential client discovers you on Instagram, Google, or through a friend’s referral, they can click through to your landing page and immediately see your timetable, pricing, and products. There’s no friction of downloading an app first — they can sign up and purchase on the spot.

What’s included on your landing page

  • Studio branding — your logo, colours, and description
  • Class timetable — a live view of your upcoming classes
  • Products — your memberships, credit packs, and trials with pricing
  • Sign-up and purchase flow — clients can create an account and buy directly from the page

Enabling your landing page

Landing pages are enabled by default for every Clovo studio. You can enable or disable your landing page at any time in Setup > Apps. Your landing page URL follows the format yourstudio.clovo.au — you can change the subdomain to match your brand.

Using your landing page link

Share your landing page link anywhere you want potential clients to be able to book:

  • Instagram bio and link-in-bio tools
  • Facebook page
  • Google Business Profile
  • Email signatures and newsletters
  • Your own website (as a link or button)

Understand the meaning of different plan statuses in Clovo

In Clovo, you create your service offering in the form of memberships, credit packs, and trials, each of which has an associated plan for determining important factors such as which and how many classes are included, how often the plan renews in the case of memberships, or how long until it expires in the case of credit packs and trials.

Throughout the lifetime of the service, it will pass through some number of statuses, starting in ‘Active’ and finally moving through to ‘Archived’.

These statuses are mostly self explanatory, but we elaborate on each below.

Status
Description

Applies to
ActiveThe membership, pack or trial is currently active and can be used by the client for booking.Memberships, Packs and Trials
PausedThe membership has been paused and cannot currently be used for booking.Memberships
CancellingThe membership has been cancelled and can be used for booking in accordance with the plan up until the end of the current period, at which point it will no longer renew.Memberships
CancelledThe membership has been cancelled and is no longer able to be used for booking.Memberships
ExpiredThe time given to use the pack has elapsed and it can no longer be used, regardless of whether or not there are unused credits available. Pack expiries can be extended at any time, even post purchase.Packs
Trial ExpiredThe trial has expired and can no longer be used by the client.Trials
Fully RedeemedAll credits on the pack have been used. The client must purchase a new pack to book.Packs
External PaymentThe pack or plan is active, but has been purchased outside of Clovo.Memberships and Packs
ArchivedThe service has been archived for studio administration purposes and can no longer be seen on client apps. Memberships, Packs and Trials

There are some additional statuses displayed in Clovo Studio that are not associated with a specific plan.

Status
Description
No ServicesDisplayed when the client has not made any purchases and therefore has no booking mechanism within Clovo.
Private MembershipThe client has been given access to a private membership but has not yet purchased.

Accessing your Clovo ‘studio code’ needed for certain integrations

The Clovo Studio Code is a short 4-character alphanumeric string that uniquely identifies your studio. It is used when integrating your Clovo instance with external services like your website.

Where to find your studio code

To access your Clovo Studio Code:

  1. Log in to Clovo Studio on the desktop.
  2. Navigate to Setup > Integrations.
  3. Your studio code is displayed at the top of the page.

When you need your studio code

Your studio code is required when setting up integrations that connect your Clovo data with external platforms. Common uses include:

  • Embedding your timetable on your website — your studio code is needed to generate the correct embed code
  • Embedding your products — displaying your memberships and packs on your marketing site
  • WordPress plugin — configuring the Clovo WordPress Plugin requires your studio code

For more details on embedding your timetable or products, see show your timetable on your website and add your products to your website.